Create and deliver differentiation in your marketing messages, which are paramount to your ability to confirm the sale. When you are successful at creating differentiation, you establish in buyers’ minds that you are undeniably the club for them. Guest speaker, Karen D. Woodard, is President of Premium Performance Training in Boulder, CO, and Ixtapa, Mexico. She has owned and operated clubs since 1985, and now consults with and trains club staff throughout the world. This is a recorded presentation from September 2017.