Leverage connected fitness to attract and retain members, capture data, generate content and drive revenue. John Ford, Netpulse Co-CEO, started his career in fitness technology as the founder of Virtual Active, an immersive, forward-motion running, hiking and cycling video exercise experience. Now John spends his time partnering with product teams at top fitness companies to develop media and fitness tracking solutions that entertain and motivate exercisers everywhere. This is a recorded presentation from March 2015.